Our Story

Founded by partners with a combined 40+ years of commercial and government contracting experience, Eleccion blends deep expertise in the business of government with a passion for reinventing business.  We are designers and innovators, leaders and learners... a community of risk takers and evangelists for change. 

We are making the choice to forge ahead.  We are not tied to the old models of business, we look forward and move forward…and in the process, we are joining the movement to lead the way.

We're starting with ourselves.  We choose to change.

Our Ethos

Our Founders


deanna doan

Passionate fixer of all things broken, inherently driven, pathologically honest.  Aspiring to embrace ambiguity, cultivate compassion, and leave the world better than I found it. Greatest leadership challenge: parenting three boys.  Things I love: systems thinking, building effective organizations, questioning everything, making connections, whiteboards and sticky notes.

What else? Second generation operations research engineer; experienced strategy and enterprise process consultant; corporate transition, post-merger integration and organizational realignment expert.

Guiding principles: Do justice, love mercy, walk humbly.


craig ridley

Aspiring minimalist. Audaciously optimistic. Striving for balance in everything. Always seeking to turn complex questions into simple answers, yet comfortable with grey. Not trying is not an option. Fearless in the face of failure because I get the final say…the rest is just feedback.

The other stuff: experienced business strategist; accomplished business and corporate development leader; well versed in strategic planning, ConOps, organizational stand-up, strategic sourcing and agile acquisition; applied technology advisor.

My prescription: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."  - Maya Angelou


We can no longer wait to experiment and learn.

Change happens when the pain of staying the same is greater than the pain of change.
― Tony Robbins